Who you're renting from
Our legal identity, operating licence, and how to escalate a complaint if you ever need to.
Legal identity
- Registered name
- Barev ehf.
- Trading name (brand)
- Ring Road Cars
- Kennitala (company reg.)
- 620914-0100
- VSK (VAT) number
- 141747
- Industry code
- ÍSAT 77.11.0 — bílaleiga / car rental
- Established
- 2014
- Registered address
- Bogatröð 1, 262 Reykjanesbær, Iceland
- Operating area
- Keflavík, Iceland
- Contact
- info@ringroadcars.is · +354 779 9499
Established company, fresh brand. Ring Road Cars is a rebrand of an Icelandic car-rental business that has operated since 2014. The legal entity is not new — only the trading name and visual identity are. The kennitala above can be verified on the Icelandic company register at fyrirtaekjaskra.is.
Operating licence & insurance
Car rental in Iceland is regulated by Samgöngustofa (the Icelandic Transport Authority). Operators must hold a valid Samgöngustofa operating licence (rekstrarleyfi) for passenger-vehicle rental.
The company behind this rental service is Barev ehf. (trading as Ring Road Cars), an Icelandic company operating in Keflavík. Its registration details are listed above, and for any question about licensing or insurance documentation you can contact us directly using the details on this page.
How to raise a complaint
We aim to resolve every issue at the first step — direct contact with us gives the fastest outcome. If you are not satisfied, you have clear escalation options.
- 1
Contact us directly
Email info@ringroadcars.is or call +354 779 9499. For any damage query, we share the timestamped 360° pickup and return video so the evidence is clear to both parties. For billing questions, we walk through every line with you.
- 2
Request an independent repair estimate
If there is a disagreement about the cost of damage, you may request an independent estimate from an Icelandic body shop of your choice. We will provide the vehicle details and cooperate fully.
- 3
Escalate to the relevant authority
If a direct resolution is not reached, you can escalate to:
Samgöngustofa (transport & rental oversight)
The Icelandic Transport Authority regulates car-rental operators and can receive complaints about licence holders.
samgongustofa.isNeytendastofa / Neytendasamtökin (consumer protection)
The Consumer Agency and Consumer Association of Iceland handle complaints about unfair commercial practices and contract terms.
neytendastofa.isEuropean Consumer Centre (ECC) — for EU/EEA visitors
If you are an EU or EEA resident and cannot resolve a dispute with us directly, the ECC network provides free cross-border dispute assistance.
European Consumer Centres Network