About
Who you're renting from
Our legal identity, operating license, and how to escalate a complaint if you ever need to.
Legal identity
Established company, fresh brand. The same owner has run this company since 2014 — Ring Road Cars is its new name and new pricing for 2026. The legal entity is unchanged, and the kennitala above can be verified on the Icelandic company register at skatturinn.is.
- Registered name
- Ring Road Cars ehf.
- Trading name (brand)
- Ring Road Cars
- Kennitala (company reg.)
- 620914-0100
- VSK (VAT) number
- 141747
- Industry code
- ÍSAT 77.11.0 — bílaleiga / car rental
- Established
- 2014
- Registered address
- Bogatröð 1, 262 Reykjanesbær, Iceland
- Operating area
- Keflavík, Iceland
- Contact
- info@ringroadcars.is · +354 779 9499
Operating license & insurance
Car rental in Iceland is regulated by Samgöngustofa (the Icelandic Transport Authority). Operators must hold a valid Samgöngustofa operating license (rekstrarleyfi) for passenger-vehicle rental.
The company behind this rental service is Ring Road Cars ehf., an Icelandic company operating in Keflavík. The company was renamed at the Icelandic company registry in July 2026; the legal entity and its licenses are unchanged. Its registration details are listed above, and for any question about licensing or insurance documentation you can contact us directly using the details on this page.
How to raise a complaint
We aim to resolve every issue at the first step — direct contact with us gives the fastest outcome. If you are not satisfied, you have clear escalation options.
- 1
Contact us directly
Email info@ringroadcars.is or call +354 779 9499. For any damage query, we go through the photos and 360° video we sent you at pickup, and any photos or video taken at return, so the evidence is clear to both parties. For billing questions, we walk through every line with you.
- 2
Request an independent assessment
If you do not accept a damage charge, you can ask in writing, within 20 days of our damage notice, for an assessment by an independent motor-vehicle repair shop using the Cabas claims system. The outcome binds us: we will not charge more than the assessed repair cost, and if it is lower than what we charged, we pay for the assessment and refund the difference. The damage administration fee of €150 applies in every case (rental terms 14).
- 3
Escalate to the relevant authority
If a direct resolution is not reached, you can escalate to:
Samgöngustofa (transport & rental oversight)
The Icelandic Transport Authority regulates car-rental operators and can receive complaints about license holders.
samgongustofa.isConsumer Complaints Board (Kærunefnd vöru- og þjónustukaupa)
The independent board that decides disputes between consumers and sellers of goods and services under Act No. 81/2019. Borgartún 29, 105 Reykjavík, kvth@kvth.is (rental terms 44).
kvth.isEuropean Consumer Centre in Iceland (ECC Iceland) — for residents of other EEA countries
If you live in another EEA country and cannot resolve a dispute with us directly, the European Consumer Centre in Iceland, part of the European Consumer Centres Network, can help with a cross-border dispute free of charge.
European Consumer Centres Network