Owner-run since 2014 · Keflavík (KEF)
Honest car rentalfor Iceland.
Run by the owner since 2014. Pick your route — we tell you which car you actually need, and put the whole price in writing before you commit.
Where will you go?
Pick a different route — the call, the map and the price change. No card details for a quote.
- One name · one owner · one fleet · since 2014
- No cash deposit — card verification only
- Cancellation cutoff shown before you book
- No card details for a quote
- Plus cover in every price · Zero Excess optional
- Est. 2014 — owner-run
- Keflavík (KEF) pickup
- Route 1 — 1,322 km
- 24/7 assistance — +354 779 9499
- Plus cover in every price
- Mandatory cover with Sjóvá
- ISK 1,575/started day road-use charge — in the quote
01 / 08 · Not sure which car? Start with your trip.
Three cars for Golden Circle & South Coast. The one we'd actually pick.
The marked one is our call. We show the other lanes and their prices on purpose — so you can see we are not upselling you.
Apr–May · Sep–Oct · Plus cover included
Our call — enough
Everyday
5 seats · 2WD · No F-roads
Paved end to end. Everything on this route is reachable in the value lane.
Per day · incl. road-use charge
ISK 10,4755 days
ISK 52,375More comfort
Comfort
5 seats · AWD · No F-roads
AWD and extra clearance if you want the softer ride and gravel pull-offs without thinking.
Per day · incl. road-use charge
ISK 12,4755 days
ISK 62,375Not needed here
4×4 Adventure
5 seats · AWD · F-roads OK
A 4×4 adds cost, not access, on paved routes. Save it for F-roads.
Per day · incl. road-use charge
ISK 12,9755 days
ISK 64,875Totals = the season's day rate (Plus cover included, laddered for 7+/14+/21+ days) × days + road-use charge × days. Illustrative — confirmed in your quote.
Golden Circle
Þingvellir, Geysir, Gullfoss — the classic day loop, paved end to end.
South Coast
Vík, Reynisfjara, glacier tongues — long light and gravel pull-offs.
The Highlands
Open, marked F-roads only — and only in an approved 4×4.
02 / 08 · The promise
Most rentals reveal the maths at the desk. We print it before you book.
01
The right car for your route
Route, season, passengers and road surface drive the recommendation — including which F-roads each model is permitted to drive.
02
Your real risk, in writing
Rental, road fee, protection, excess, card rules and the exact exclusions — together on one screen before you pay anything.
03
Evidence before charges
Recorded pickup condition, an itemised Damage Liability Form with photos, published prices and an independent Cabas assessment route.
- Route-fit recommendation — the cheaper 2WD when it's enough, a 4x4 when it isn't
- Every mandatory fee itemised before you book — road-use charge included
- No cash deposit — a small card verification only, stated in writing
- Documented handover — the car's condition recorded and shared at pickup
03 / 08 · The lane ledger
Six lanes. One honest fit.
Every lane below is a real class in our fleet — seats, drive and F-road permission shown the same way we put them in your quote.
In every rental: Plus cover included · Unlimited mileage · Winter tyres (in season) · Road-use charge shown before booking · Documented condition record at handover · N1 fuel-discount tag on the keyring — a discount when you fuel up at N1 stations
One cover-included rate per season — winter Nov–Mar · shoulder Apr–May · Sep–Oct · summer Jun–Aug; the pickup date sets the band. 7+ days 5% off, 14+ days 10% off, 21+ days 15% off the day rate.
04 / 08 · The numbers we stand on
- Route 1, the full loop
- 1,322 km
- Excess — ISK 150,000 with the included Plus cover, down to ISK 0 with Zero Excess, for covered damage
- ISK 150,000 → 0
- Assistance, day and night — +354 779 9499
- 24/7
Ring Road Cars
Keflavík (KEF) · est. 2014
— Sample quote —
Shoulder · Apr–May · Sep–Oct
Everyday × 5 daysISK 44,500
Road-use charge × 5 daysISK 7,875
Plus coverincluded
excessISK 150,000
Zero Excess — optional+ISK 5,250/day
Cash depositISK 0
Card verificationstated
TOTALISK 52,375
Illustrative — your exact quote is itemised like this and confirmed before you commit.
RRC·2026·KEF
05 / 08 · The excess ladder
Choose how much risk stays with you.
Plus is inside every price we publish; Zero Excess is the one optional upgrade. One moving number: the most you would pay for covered damage. Exclusions apply on every tier and are listed in writing.
ISK 450,000 — your excess
Essentialthe contract baseline
ISK 150,000 — your excess
Plusincluded in every price
ISK 0 excess for covered damage
Zero Excessoptional · +ISK 5,250/day
06 / 08 · Who you are renting from
One name.One owner.One fleet.
Ring Road Cars is one company with one owner and one fleet — the person who answers the phone is the person who hands you the keys. That is why we can put our honest call, and the whole price, in writing.
Meet the owner- Established
- Established 2014 · owner-run · Bogatröð 1, Reykjanesbær
- Where
- Bogatröð 1, Reykjanesbær
- Cover
- Mandatory cover with Sjóvá
- Handover
- Condition recorded on video at pickup, watched together on return
- Assistance
- +354 779 9499 — 24/7 on the same number
07 / 08 · Plan the trip
Guides that answer the real doubts
Keflavík Airport car rental
Meet-up at KEF, minutes from the terminal — the pickup plan in writing before you fly.
Read the guideRing Road car rental
The 1,322 km loop: which lane, how many days, what the road-use charge adds up to.
Read the guideWinter car rental in Iceland
Short daylight, fast weather, winter tyres in season — the honest AWD/4×4 guidance.
Read the guideDo I need a 4×4?
The route-by-route answer, including which F-roads each model may drive.
Read the guideFamily car rental
Seats, boot space and child seats for the 7–9-seat lane.
Read the guideReykjavík car rental
City, Golden Circle and South Coast on the value lane.
Read the guideMandatory cover with Sjóvá
Evidence before damage charges
Damage follows a documented process: a signed condition record at pickup, an inspection on return, new damage photographed and priced per the published Damage Price List, and an itemised Damage Liability Form — with an independent Cabas assessment if you dispute a charge. Your selected excess sets the covered-damage cap, and the card pre-authorisation is released per your card issuer's procedures.
Read how damage works →Total risk before payment
Rental, cover, card hold, road-use charge and exclusions shown together.
Evidence before charges
Damage, fines and fuel charges need an itemised record first.
Fast Keflavík pickup
KEF pickup instructions confirmed before you travel.
Ring Road Cars — operated by Ring Road Cars ehf., an Icelandic company registered in 2014.
08 / 08 · Good to know at a glance
Keflavík (KEF) pickup
Your meet-up and return details are confirmed before travel.
Cancellation terms before booking
Refundable and non-refundable rates show the exact cutoff before you commit.
Road-use charge ISK 1,575/started day
ISK 1,390 official daily fee + ISK 185 administration fee, shown before booking.
Highlands & F-roads
4x4 required by law — F-roads are summer-only, check road.is
Petrol ≈ ISK 300/L
Approx. market price — confirm at the pump. Most cars take unleaded 95.
Questions about the km-tax, gravel, or winter driving?
Read Good to know →
Ring Road Cars rule: river / water crossings are excluded under our cover rules. Always turn back from flooded roads.
How it works
01
Request a quote — send your dates, route, and preferred car class.
02
We confirm availability, final price, cover, and pickup details before you commit.
03
KEF-area pickup and any after-hours instructions are confirmed before travel.
04
Drive the Ring Road — return the car, watch the video together, done.
Car rental in Iceland, with the fees in writing
Flying into Keflavík (KEF)? Ring Road Cars is owner-run and keeps it simple: one clear estimate with the fees in writing, KEF-area pickup confirmed before travel, and a documented handover you record together with the owner.
You are here — KEF
Everything in writing. Then the road.
Pick the route, see our honest call, and get the price with the fees itemised before you commit.